Turin by Eric Cantona

Get ready to behold the explosion of black and white that defines Juventus’s passionate football culture. The great unifying team of Italy and a powerhouse of style and substance, Juve breaks the bench and blows the roof off.

“Vincere non è importante, è l’unica cosa che conta.”
“Winning is not important, it’s the only thing that matters.”

Giampiero Boniperti, Juventus Striker, 1946-1961

Trip highlights

Watch Juventus charge on matchday at the Allianz Stadium

Come together with Juve fans of all stripes as you shout, cheer, and sing for the home team

Go in-depth on the Trapattoni trophies with a bianconeri Masterclass

Hear the stories from the time before with a football scholar and total super fan who brings the lore to life

Sing your stripped heart out with new fan friends

Go full football with an exclusive invitation to learn the songs with Juve’s most passionate group of fans

Itinerary

DAY 1 - WARM UP: Meet your Trip Captain and new fan friends

Walk in the steps of history on a footy-themed city tour as football fun as it is informative

Dive deep into club lore with an exclusive Masterclass experience

Raise a glass to passion with drinks and dinner at a famed Juve local
DAY 2 - EXPERIENCE THE PASSION: Get behind the scenes on an exclusive tour of Allianz Stadium and visit to J Museum

Spend the afternoon with a celebrated fan club who knows how to shout

Enjoy a round on Eric in San Salvario

Pass a slice at a pizzeria owned by a former player and food as good as football
DAY 3 - THE BIG MATCH: Day at leisure to make your own adventure

Drinks and traditional pre-match snacks with amici tifosi

Scream your stripped heart out with the home fans in Allianz Stadium

Soak up the post-match atmosphere in an iconic stadium local
DAY 4 - FULL TIME: Debrief with some post-match analysis over breakfast with new friends.

Time to head home – which match will we see you at next?

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Accommodation

Accommodations are hand-selected for each and every game from a portfolio of rigorously-vetted hotels. Our Trip Design team prioritises location, proximity to activities, comfort, and design to ensure your stay is a goal, every time. In Turin, we often stay at hotels such as J Hotel, Turin Palace Hotel, or similar.

Inclusions

What's Included

GAME SEATS: The superfan match experience in all its passion and glory
MASTERCLASS: Deep dive into local football lore, led by a personable club historian
ESSENTIAL EXPERIENCE: An inside look at the legendary stadium of one of Italy's most iconic teams
CITY WALKING TOUR: Get to know the zebras stomping grounds on a football-themed city walking tour
HUMAN-FIRST: You'll learn the songs and cheers to yell from the stands in our authentic superfan chant workshop
TRIP CAPTAIN: Your Trip Captain is available 24/7 to host and enhance your experience. Trip Captains are local experts and fans who are there to make sure you're having the trip of a lifetime!
FOOD & DRINKS: Breakfast is included every morning along with three group meals. Plus, we'll celebrate with a nightly round of drinks on Eric!

Reasons to Book

ULTIMATE MASTERCLASS

All trips are vetted by the King, Eric Cantona himself, to maximize the most important aspect – passion.

FOOTBALL TRAVEL EXPERTS

Our exceptional experiences are led by local football fanatics who know the heart and the soul of their club inside and out.

FAN CHANT WORKSHOP

We provide the most authentic and action packed football fan experiences imaginable

FIND YOUR VOICE

We connect you to a community of passionate football fans who are the beating heart of the football experience

Amazing from start to finish!

After finding this ‘once in a lifetime’ experience for my husband’s birthday it was a no brainer! From the minute we booked, the team acknowledged and knew who we were, being on hand with any questions. Upon arriving in Marseille, the team welcomed us at the hotel and were extremely accommodating with our later than planned arrival! And from that moment onwards, they were approachable, friendly, helpful, fun and extremely clear in organising a group of 50+!

I wasn’t sure how we would find an itinerary based trip, usually deciding what we do each day when away, but honestly, we would do it again in a heartbeat. The planned activities were all 10/10, unforgettable experiences – and the amount of ‘free time’ you get inbetween to do your own thing and explore the area balances it all out.

The trip was surreal, an experience you wouldn’t ever dream possible (especially for my Husband, meeting and spending two days with his all time football hero!!).

Don’t even hesitate when considering booking, the memories you make and the people you meet are worth every penny!

Thank you again to Dharma and LookingFC for making my husband one happy man 😂🙌🏻 and for giving us the trip of a lifetime!

– Jess Southworth

Marseille. Cantona. Magnifique!

The Looking FC team managed to capture an exclusive, authentic and local football experience for travelers from all around the world. From learning about the culture in Marseille to the many activities with Eric Cantona, the trip went beyond my expectations!

-F Khan

A unique experience!

A unique experience! Meeting King Eric Cantona was incredible! Dharma, Looking FC and his wonderful crew made a dream come true! Lots of new friends coming from all over the world made this trip and my birthday something to remember for the rest of my life!

– Eric

FAQs

WHAT AIRPORT/TRAIN STATION SHOULD I ARRIVE INTO?: Airport: Torino Airport (TRN)
Train Station: Torino Porta Nuova
WHAT’S THE FOOD LIKE?: With a variety of local street food on offer, traditional trattorie, and posh restaurants, the food of Turin is Northern Italian in style and beyond delicious.
DO I NEED A VISA TO TRAVEL TO THIS CITY?: We strongly advise that you review official travel requirements for your country of departure and arrival before confirming any booking, as requirements for travel visas vary based on your nationality and final destination.
WHAT SHOULD I BRING?: Bring your phone, lucky club scarf, strong stadium singing voice, and a profound desire to get under the skin of one of the most passionate sporting cities on earth.
HOW MUCH FREE TIME WILL I HAVE?: We’ve designed our trips to maximize your time in the city and our days are pretty action packed. All activities are optional, however, and you are welcome to dip in and out of the experiences as you wish. We’ve planned the itineraries to ensure you have some downtime on most afternoons.
ARE THERE ANY CASUAL 5-A-SIDE GAMES IN TOWN I COULD PARTICIPATE IN?: Casual games are played most nights of the week. If you would like to join as a ‘ringer’ please let your Trip Captain know.

Trip highlights

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Accommodation

Reasons to Book

FAQs

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